Fiat Selects Akamai to Improve its Website Performance

This Tuesday (on April 17, 2012), Akamai Technologies, the global leader in Content Delivery Network services and web-optimization solutions, announced that it had been selected by the Fiat Group Automobiles as a major partner for improving the performance of the corporate and brand websites of the latter.

As part of its website optimization plan, Fiat has deployed three solutions from Akamai, namely, Dynamic Site Accelerator Secure, Mobile Detection and Redirect and Web Application Accelerator. The main goal of leveraging the Dynamic Site Accelerator Secure and Mobile Detection and Redirect solutions is to reduce the abandonment by improving customer experience on both desktops and smart phones, whereas the Web Application Accelerator is expected to improve the performance of Fiat’s CRM portal located around the globe.

Akamai mentioned that it was happy to be selected by Fiat Group and mentioned that after its solutions were deployed, the Fiat websites (like the Alfa Romeo Website) saw an improvement of 195% globally, with as high as 281 in certain regions. The CRM portal link also speeded up by up to 300% in certain regions, thus providing better reliability and performance to Fiat’s customers.