Google incorporating site speed in search rankings

Google started its work with selling advertisement related to search key terms or words. This advertisement was on text base and these keywords were sold in some charge. This representation of selling texts advertising was initiated by Goto.com. It was a perfect spin formed by Bill Gross. After that company changed its name as Overture Services. Later on Overture Services was bought by Yahoo! and it was renamed as Yahoo! Search marketing. The case was settled down in court. Now Google has partnered and purchased many other companies.

When we use ranking search results, we talked about the speed of the site as soon as last year, and you can watch a greater weight to such factors as relevance, timeliness, reputation, value added etc. All factors which may be thinking all the time. Compared to these signals, the speed of the site will carry much less weight.

When you read the official blog, you’ll notice that less than 1% of search queries will be changed after the formation speed of the site in our ranking. This means that even the results of studies are less affected, since the average search query is 10 or display in search results on each page. So please do not worry that the impact of this change will be enormous. In fact the official blog stated that we have introduced these changes a few weeks ago after thorough testing.

You can use so many tools in order to speed up your site. There are lots of links at official blog post and these links include more tools in it. In addition there are number of free tools to use things like in-depth analysis of individual pages. Google also offers a mini site at full speed with tons of resources and videos about speeding up websites. Small sites often react and react faster than larger companies to changing on the web. Often even a small job can make a big effect in speed on the site. The smaller websites usually can really benefit from this change.

So move away for a moment and explore the purpose of this change: faster on the Internet is good for everyone but especially for users. Some sites showed that the speeding up of websites leads to more use. Thus the rate of development of your website is not only something that can affect search engine rankings: it is a great idea for users.

SEO changes over time, good SEOs are good opportunities to bring changes. A website is easily assessable and controllable thing. So if SEO involve into speeding up of web site, it is not sure that ranking will always be available but it is sure that many websites can be made faster and ROI will improve.

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