Last Monday (on April 30, 2012), Mirror Image Internet, the leading provider of Solutions-as-a-Service and Content Delivery Network services, announced that it has been accepted as a member by the Interactive Advertising Bureau to serve on various councils and committees and help make decisions on key issues faced by interactive advertising and marketing industry.
The IAB comprises of more than 500 technology and media leaders and have a market share of more than 86 percent of the online advertising industry in the United States. As part of its addition to this group, Mirror Image Internet will now have access to a lot of data, training material, research and webinars, which are available to members only. Apart from this, Mirror Image Internet will also participate actively in other committees including the Data Council, the Ad Ops Council, the Networks & Exchanges Committee, the Digital Video Committee and the Mobile Committee, thus making its say in current and future trends of online advertising and marketing.
Mirror Image Internet mentioned that it was happy to be inducted in the Committee and it will also serve as a sponsor of the IAB Ad Operations Summit, which will be held on November 5, 2012 at New York.