This Tuesday (on April 17, 2012), Yottaa Inc., one of the leading providers of web performance optimization solutions, announced
that SmileyCookie.com, the leading online retailer of sugar cookies, has selected it Site Speed Optimizer to improve the performance of its Magento-based online e-commerce platform.
SmileyCookie mentioned that since it was an e-commerce platform, having a fast website was key from getting better sales, and since Magento itself is slower as compared to some of the other web technologies, it needed a good website optimizer. Moreover, the Company also wanted a solution that could scale up when there are traffic spikes, and also provide reliability, performance and security, and that is where Yottaa will help SmileyCookie. The Company also mentioned that after deploying Yottaa, they had a major marketing drive which drove traffic up by almost 100x and Yottaa still scaled up and ensure high performance for its customers.
At its end, Yottaa mentioned that it was happy with the deal, and that after its deployment, SmileyCookie observed 10% less bounce rate, 30% more ‘time-on-site’ and an overall 18% increase in the average order size.